The proven sales training platform for small business owners ready to sell smarter and earn more.
The Sales Training Platform Built for Small Business Success
12K +
small business owners trained
10 +
countries represented
in our courses
2M +
hours of video learning consumed
700+
live masterclasses conducted
If you’re a small business owner selling B2B, you already know that sales are the lifeblood of your business. But let’s be honest, selling isn’t always easy. Without the right skills, you risk losing potential clients, underpricing your services, and missing out on growth opportunities.
That’s where Sales Station comes in.
Sales Station is an on-demand sales training platform designed specifically for small business owners and entrepreneurs who want to sell more, secure sales faster, and grow their revenue.
Why Join Sales Station?
✅ Master Proven Sales Techniques – Learn how to confidently handle objections, build trust, and secure more deals.
✅ B2B Sales Strategies That Work – Tailored for small businesses selling to other businesses, so you get the most relevant training.
✅ Step-by-Step Sales Training – Simple, actionable lessons to help you improve your sales skills immediately.
✅ Convert More Leads into Customers – Learn the exact strategies to increase conversion rates and boost your profits.
✅ Flexible, Self-Paced Learning – Access sales training anytime, anywhere, so you can learn at your own speed.
Whether you’re struggling with cold calling, sales pitches, follow-ups, or closing deals, Sales Station gives you the tools and confidence to sell more products or services, more profitably, more often.
Our Member Voices - Keep Scrolling!
“Your dedication to empowering us with the tools to understand our numbers, master sales strategies, retain customers, and create raving fans has been eye-opening. It’s clear how foundational this knowledge is for any entrepreneur who wants to build a sustainable and successful business."
Barbara Fromant
"Transitioning from a teaching background to business development has been the hardest career move I have ever made.
I have learnt so much and fast and this training programme, taught by the brilliant Richard Palmer has been a total game changer on so many levels.
Anna-May Hicks
"I'm making more sales already and I'm only 2 modules into the course! The support from Sales Station is exceptional, really helping me to fully understand what I'm learning.
Katie Apps
Best in Class Features
Market Leading Training Programmes
Sales Station delivers a market-leading B2B sales training programme designed specifically for small business owners who need practical, results-driven techniques to win more clients and increase revenue.
Our step-by-step training modules cover everything from prospecting and lead generation to negotiation, closing deals, and handling objections.
Whether you’re new to sales or looking to sharpen your skills, our structured approach ensures you gain the confidence and strategies needed to sell smarter and grow your business.
Live Masterclasses and Q&A Sessions
Get exclusive access to live sales masterclasses led by industry experts who have helped thousands of business owners improve their sales skills.
Each session dives into real-world sales challenges, providing actionable insights you can apply immediately.
Plus, our interactive Q&A sessions give you direct access to sales coaches, so you can get personalised advice on closing more deals, overcoming objections, and boosting conversions.
Bonus Material and Community
As a Sales Station member, you don’t just get training—you get access to valuable bonus materials, including sales scripts, email templates, negotiation guides, and objection-handling frameworks.
Plus, you’ll join a supportive community of like-minded business owners who are on the same journey as you.
Share experiences, get feedback, and stay motivated with a network of entrepreneurs who are committed to mastering sales and scaling their businesses.
Comprehensive Sales Training and Support
Everything you need to learn how to sell effectively, increasing your conversion rates and driving profit into your business, with live and remote support.
6 Distance Learning Sales Training Courses
Core Sales Skills
Advanced Sales Skills
Negotiation Skills
How to Create a Sales Strategy
How to Find New Customers by Phone and Other Methods
Live Masterclasses and Q&A Sessions
Monthly Live Masterclasses and Q&A Sessions, giving you direct and exclusive access to our sales experts, who will help you to interpret and implement your learning.
Motivational Bonus Material
Additional videos that will motivate you to be more confident in your sales strategy.
Get access to sales guides, e-books, email templates and much more to help you build your small business sales.
Community Hub for Networking and Support
Network with your fellow members and develop your contact base. You may even find new clients in our membership!
Interact with our sales experts via the member forum.
Join Sales Station Now
Frequently Asked Questions
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Is this course right for me?If you're a small business owner eager to boost your sales and drive your income up, then Sales Station is definitely for you. Our courses are designed with the unique needs of small business owners in mind, providing practical strategies and actionable insights to help you sell more effectively. Here's how you'll know if Sales Station is the right fit for you: You're Committed to Growth: If you're dedicated to taking your business to the next level and are willing to invest a small amount of time and effort into refining your sales skills, then Sales Station is absolutely for you. You Want Proven Strategies: Our course isn't just theory – it's packed with proven sales strategies that have helped countless small business owners like yourself achieve real results and make more money. From communication techniques to closing sales, we cover it all. You Crave Practical Guidance: Say goodbye to vague advice and hello to practical guidance you can implement right away. Sales Station provides step-by-step instructions and real-world examples to ensure you're equipped to tackle any sales challenge that comes your way. You Value Flexibility: We understand that as a small business owner, your time is precious. That's why Sales Station offers flexible learning options that fit seamlessly into your busy schedule, allowing you to learn at your own pace, wherever and whenever it's convenient for you. Just 15 minutes per week! You're Ready to Take Action: If you're ready to roll up your sleeves, dive in, and put your newfound knowledge into action, then Sales Station is the perfect catalyst for driving sales success in your small business.
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How many modules are there overall?There are 6 full training courses that are broken down into 15 minute modules which you can take in a block, or just do one per week, if you prefer. You can revisit any module at any time.
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Who is behind Sales Station?Sales Station has been developed by Sure Train Ltd, one of the UK's leading sales training organisations, headed up by Richard Palmer. As one of only a handful of ISM Endorsed Training Partners in the UK, you can be assured that the training you receive from Sure Train is not only fit for purpose but has been independently verified for its quality of content, delivery and effectiveness. For full information, visit our website by clicking here.
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How do I access my course content?After you join, you will be sent to your own dashboard, where you will find your modules. You can access this on your PC, Laptop, Mobile or Tablet