How to Hold Great Sales Conversations
For Small Business Owners and Sales People
8 * 15 minute video lessons with full support, learning materials and assignments to aid interpretation
Confident, effective sales conversations are the heartbeat of your business. This course shows you exactly how to lead them with skill and purpose.
✅ Plan with Purpose – Learn how to prepare for every conversation so you're focused, confident and in control
✅ Build Instant Rapport – Use simple but powerful techniques to create trust from the very first interaction
✅ Ask the Right Questions – Discover how to uncover what your prospect really wants and why
✅ Handle Objections Smoothly – Turn doubts into dialogue and keep the conversation moving forward
✅ Present with Impact – Align your solution with your prospect’s goals, not just your features
✅ Follow Up Like a Pro – Stay front of mind and move prospects closer to saying yes
What You’ll Learn
🗣️ Master the skills to lead conversations that engage, qualify and convert.
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How to research and prepare for success before the call
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Techniques to quickly build connection and trust
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Smart questioning methods that reveal true buying motivations
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How to handle objections without feeling awkward or defensive
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Ways to present your offer as the obvious next step
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Proven follow-up strategies that maintain momentum
Learn how to lead sales conversations that convert. Enrol now and start selling with confidence.
5 easy to follow online sales training courses, delivered in weekly, 15 minute episodes, with a full year's access and support.
Every business needs sales skills to help customers understand why they should buy from you, rather than from your competitor. Joining Sales Station will give you access to:
👉 Regular motivational bonus material to help you keep focussed!
👉 Live Q&A sessions - talk to our experts!
👉 Live and recorded Masterclasses - build your sales higher!
👉 Watch whenever you want to! Learn on the train, while you're having breakfast or do some self development at lunchtime.
👉 Return to previous lessons to refresh.
👉 A community of business owners for networking and relationship building!
Our members say that they are learning far more than what is in the programme. They are also learning about sales focus and motivation and they love it!
We hear so many success stories from our members - one even increased their turnover and profit by over 300% in 2 months.
Another has increased their profit margins by 8% just by taking our negotiation skills course. On a turnover of £275,000, thats an additional £22,000 in profit, without increasing sales!
ELEVATE YOUR SMALL BUSINESS SALES GAME TODAY!
🚀 Have more profitable conversations with your customers.
🚀 Build longer lasting loyalty from your customers.
🚀 Convert more of your opportunities to sales.
🚀 Increase your profits from every sale.
🚀 Learn how to find new customers and grow your business.
Programme Subjects
👉 The Fundamentals of Relationship Selling
👉 How to Hold Great Sales Conversations
👉 How to Negotiate Well and Build Loyalty
👉 How to Create a Sales Strategy for Your Business
👉 How to Find New Customers
FULL PROGRAMME DETAILS BELOW
THE FULL SALES STATION PROGRAMME
The Sales Training Platform Built for Small Business Success
If you’re a small business owner selling B2B, you already know that sales are the lifeblood of your business. But let’s be honest, selling isn’t always easy. Without the right skills, you risk losing potential clients, underpricing your services, and missing out on growth opportunities.
That’s where Sales Station comes in.
Sales Station is an on-demand sales training platform designed specifically for small business owners and entrepreneurs who want to sell more, secure sales faster, and grow their revenue.
Why Join Sales Station?
✅ Master Proven Sales Techniques – Learn how to confidently handle objections, build trust, and secure more deals.
✅ B2B Sales Strategies That Work – Tailored for small businesses selling to other businesses, so you get the most relevant training.
✅ Step-by-Step Sales Training – Simple, actionable lessons to help you improve your sales skills immediately.
✅ Convert More Leads into Customers – Learn the exact strategies to increase conversion rates and boost your profits.
✅ Flexible, Self-Paced Learning – Access sales training anytime, anywhere, so you can learn at your own speed.
Whether you’re struggling with cold calling, sales pitches, follow-ups, or closing deals, Sales Station gives you the tools and confidence to sell more products or services, more profitably, more often.
🤝 Master the art of building trust, creating long-term client relationships, and increasing repeat business.
✅ The Psychology of Relationship Selling – Understand why people buy and how to build trust-based connections.
✅ How to Make a Powerful First Impression – Learn how to establish credibility and rapport in seconds.
✅ Active Listening & Asking the Right Questions – Discover how to uncover client needs and position your solution effectively.
✅ Building Long-Term Client Relationships – Strategies to turn one-time buyers into loyal customers and advocates.
✅ How to Sell Without Being Pushy – Develop a consultative approach that makes selling feel natural and authentic.
✅ Following Up & Staying Top of Mind – Master follow-up techniques that keep prospects engaged and ready to buy.🗣️ Learn how to confidently lead sales conversations that engage prospects, uncover needs, and close more deals.
✅ How to Prepare Effectively for Sales Conversations – Research your prospect, set clear objectives, and plan your approach for maximum impact.
✅ How to Build Instant Rapport & Trust – Use proven techniques to make meaningful connections and put prospects at ease.
✅ The Art of Asking the Right Questions – Learn powerful questioning techniques to uncover real client needs and buying motivations.
✅ Handling Objections with Confidence – Overcome resistance smoothly and turn concerns into opportunities.
✅ How to Present Your Solution Persuasively – Position your product or service in a way that aligns with the client’s goals and pain points.
✅ How to Follow Up Effectively – Use strategic follow-up techniques to stay top of mind and move prospects toward a buying decision.💡 Master the skills to close deals on better terms, handle tough negotiations with confidence, and create long-term client loyalty.
✅ How to Prepare for a Successful Negotiation – Research, set clear objectives, and develop a strategy to stay in control.
✅ Understanding Buyer Motivations & Leverage Points – Learn what drives purchasing decisions and how to use that insight to your advantage.
✅ How to Handle Price Objections & Protect Your Value – Overcome discount demands while maintaining strong profit margins.
✅ Winning Without Undercutting Yourself – Discover win-win negotiation tactics that build trust and lead to repeat business.
✅ Creating Long-Term Client Loyalty – Learn how to turn successful negotiations into lasting business relationships.
✅ How to Follow Up & Strengthen Business Relationships – Keep clients engaged, encourage repeat business, and generate referrals.📈 Build a clear, actionable sales strategy that drives consistent revenue growth and business success.
✅ Defining Your Ideal Customers – Identify your target market and create buyer personas to focus on the right prospects.
✅ Choosing the Best Sales Channels – Discover whether cold outreach, referrals, networking, or inbound marketing will work best for your business.
✅ Crafting Your Unique Value Proposition – Learn how to clearly communicate why prospects should choose you over competitors.
✅ Setting Sales Goals & Tracking Performance – Develop measurable targets and key metrics to ensure continuous improvement.
✅ Creating a Repeatable Sales Process – Structure your sales efforts into a scalable, step-by-step system for predictable results.
✅ Optimising & Adapting Your Sales Strategy – Learn how to analyse data, refine your approach, and stay ahead of market changes.📞 Learn how to use the telephone effectively to build relationships, generate warm leads, and create new sales opportunities—without the pressure of cold calling.
✅ How to Identify & Reach the Right Prospects – Find high-potential leads who are more likely to engage in a conversation.
✅ Building Rapport & Opening Conversations with Confidence – Use a natural, non-salesy approach to get prospects talking.
✅ How to Position Yourself as a Trusted Advisor – Shift the focus from selling to problem-solving to create real value.
✅ Turning Conversations into Meaningful Opportunities – Learn how to guide discussions toward potential sales without being pushy.
✅ Using the Telephone for Follow-Ups & Relationship Building – Keep prospects engaged and move them closer to a buying decision.
✅ Creating a Telephone Sales Process That Works for Your Business – Develop a repeatable system to generate warm leads and increase conversions.🌍 Discover creative and effective ways to attract new clients beyond traditional sales methods, using a mix of online and offline strategies.
✅ How to Use Social Media for Selling – Learn how to engage prospects on platforms like LinkedIn and Facebook without being salesy.
✅ Door Knocking Done Right – Find out how to make in-person visits work for your business by building relationships, not just pitching.
✅ The Power of Personalised Letters – Discover how well-crafted letters can cut through the noise and grab a prospect’s attention.
✅ Using Gifts & Creative Outreach to Stand Out – Learn how sending thoughtful, relevant gifts can open doors and create lasting connections.
✅ Building a Referral Network – Develop relationships with complementary businesses that can introduce you to high-quality leads.
✅ Combining Multiple Strategies for Maximum Impact – Create a tailored, multi-channel approach that brings in consistent new business.
Our Member Voices - Keep Scrolling!
“Your dedication to empowering us with the tools to understand our numbers, master sales strategies, retain customers, and create raving fans has been eye-opening. It’s clear how foundational this knowledge is for any entrepreneur who wants to build a sustainable and successful business."
Barbara Fromant
"Transitioning from a teaching background to business development has been the hardest career move I have ever made.
I have learnt so much and fast and this training programme, taught by the brilliant Richard Palmer has been a total game changer on so many levels.
Anna-May Hicks
Best in Class Features
Market Leading Training Programmes
Sales Station delivers a market-leading B2B sales training programme designed specifically for small business owners who need practical, results-driven techniques to win more clients and increase revenue.
Our step-by-step training modules cover everything from prospecting and lead generation to negotiation, closing deals, and handling objections.
Whether you’re new to sales or looking to sharpen your skills, our structured approach ensures you gain the confidence and strategies needed to sell smarter and grow your business.
Live Masterclasses and Q&A Sessions
Get exclusive access to live sales masterclasses led by industry experts who have helped thousands of business owners improve their sales skills.
Each session dives into real-world sales challenges, providing actionable insights you can apply immediately.
Plus, our interactive Q&A sessions give you direct access to sales coaches, so you can get personalised advice on closing more deals, overcoming objections, and boosting conversions.
Bonus Material and Community
As a Sales Station member, you don’t just get training—you get access to valuable bonus materials, including sales scripts, email templates, negotiation guides, and objection-handling frameworks.
Plus, you’ll join a supportive community of like-minded business owners who are on the same journey as you.
Share experiences, get feedback, and stay motivated with a network of entrepreneurs who are committed to mastering sales and scaling their businesses.
