The Power of Follow-Ups – How to Turn Leads into Paying Clients

Why Following Up is the Key to Sales Success

Many business owners give up after one attempt, but studies show that 80% of sales require multiple follow-ups.

How to Follow Up Effectively

1. Use Multiple Channels – Follow up via email, phone, and social media.

2. Time Your Follow-Ups Strategically – Know when and how often to reach out.

3. Personalise Your Approach – Reference past interactions to show you’re paying attention.

4. Add Value, Don’t Just Check-In – Provide insights or additional resources with each touchpoint.

5. Be Persistent, Not Pushy – Balance consistency with professionalism.

6. Ask for the Close at the Right Time – Recognise buying signals and move towards a decision.

   
   

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