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How to Sell with Confidence – Even If You Hate Selling

Writer: Richard PalmerRichard Palmer

Updated: Feb 13

Selling Doesn't Have to Feel Uncomfortable


If you're a small business owner who hates selling, you're not alone. Many entrepreneurs struggle with self-doubt, rejection, and the fear of being "too pushy." The good news? Sales isn't about pushing—it’s about solving problems.


How to Shift Your Mindset & Sell with Confidence

  1. Reframe Sales as Helping – You’re not "selling"; you’re offering solutions to people who need them.

  2. Master Active Listening – The best salespeople talk less and listen more.

  3. Develop a Proven Sales Script – Having a clear framework makes conversations feel natural and effective.

  4. Practise Handling Objections – Be prepared with responses to common pushbacks.

  5. Use Social Proof – Testimonials and case studies build trust.

  6. Celebrate Small Wins – Confidence grows with practice!


👉 Ready to transform your approach to sales? Get started with Sales Station today!



 
 
 

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