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The 5 Biggest Mistakes Small Business Owners Make in Sales (And How to Avoid Them)

Writer: Richard PalmerRichard Palmer

Are You Making These Sales Mistakes?


Small business owners often unknowingly sabotage their own sales success. Here are five of the most common mistakes and how to fix them.


The Top 5 Sales Mistakes

  1. Talking Too Much – Let the prospect do 70% of the talking.

  2. Not Qualifying Leads Properly – Not everyone is a good fit; focus on the right prospects.

  3. Ignoring Follow-Ups – Most sales happen after multiple touchpoints.

  4. Competing on Price Instead of Value – Sell on benefits, not discounts.

  5. Not Investing in Sales Training – Sales is a skill that must be learned and developed.


👉 Avoid these mistakes and take control of your sales success with Sales Station!



 
 
 

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